A New Chapter Begins: Sign Crafters Becomes Highpoint Signs

In October 2023, Highpoint Signs & Apparel proudly acquired Sign Crafters, an award-winning sign company renowned for blending age-old craftsmanship with modern technology. Today, we are thrilled to announce the next exciting step in our journey: the official transition of Sign Crafters to Highpoint Signs.

Beginning this August, all operations in San Marcos will move forward under the Highpoint Signs name — a rebranding that reflects our shared values and commitment to excellence in signage, while keeping our focus sharp and specialized.

This change signifies more than just a new name. It represents the evolution of our business into a unified company with two strategic locations in College Station and San Marcos, Texas.

Sign Crafters: A Legacy of Craftsmanship and Reach

Founded in 1987, Sign Crafters has been a leader in custom signage for nearly four decades. Based in San Marcos, Texas, the company made its name by delivering consistent, high-quality signage with a personal touch — serving local businesses, national franchises, and even international clients.

From multi-location rebrands to single-site monument signs, the Sign Crafters team has left its mark across the region and beyond. Notable projects include signage for Texas State University, Crunch Fitness, Audio Nova, McCoy’s Building Supply, Saks Fifth Avenue, and many others. What set Sign Crafters apart was its combination of traditional sign-making techniques, innovative design, and an unwavering focus on client satisfaction.

Since joining the Highpoint family in 2023, Sign Crafters has continued operating with the same trusted team and customer-first mindset — while gaining access to expanded resources, shared expertise, and in-house production support.

Becoming Highpoint Signs: A Natural Evolution

As of August 2025, Sign Crafters will officially operate as Highpoint Signs, reflecting our unified commitment to excellence and making it easier for customers to recognize the full power of our capabilities across both San Marcos and College Station. The San Marcos team — made up of the same familiar faces — will continue delivering top-tier custom signage, now with the backing of an organization built to grow alongside your brand.

This transition ensures consistency in branding and service while honoring the deep legacy that Sign Crafters brings to Highpoint — one of artistry, trust, and time-tested results.

The Broader Story: Building Highpoint with Two Industry Pillars

The growth of Highpoint has been shaped by two incredible signage legacies: Sign Crafters and Sign Pro.

Sign Pro, founded in 1995, served Central Texas for over two decades before rebranding to Highpoint Signs & Apparel in 2021. Known for its high-impact commercial signage, strong customer relationships, and local roots, Sign Pro helped establish the foundation of the Highpoint brand — bringing craftsmanship and a service-driven mindset to every project.

Together, the Sign Crafters and Sign Pro legacies form the heart of what Highpoint is today: a signage company built on integrity, customer-first thinking, top-tier quality, a collaborative spirit, and community engagement.

What This Means for Our Customers

Same Team, New Name: You’ll continue working with the trusted San Marcos team — now as Highpoint Signs — with no interruption to service.
Expanded Capabilities: More in-house production, wider design resources, and even greater project support.
Unified Identity: A streamlined, consistent experience across both locations — San Marcos and College Station.
Confidence in Our Values: Every project is guided by Highpoint’s commitment to quality, integrity, and lasting partnerships.

We are proud to carry the legacy of Sign Crafters into this new era as Highpoint Signs, and we are honored to continue serving you with the same care, creativity, and craftsmanship that have defined our work for decades.

We look forward to continuing to serve you in the future.