The Importance of Political Campaign Signs

We have all seen them, whether in front of our neighbor’s house or lining the streets prior to an election. Political campaign signs are everywhere… and for good reason. According to political scientist Mel Kahn, campaign lawn signs help build name recognition for candidates. One study suggests that a single political campaign sign represents up to 10 votes for a particular candidate. On the other hand, one randomized case study found that political yard signs simply reminded people to vote regardless of the message or candidate on that sign. The silver lining with this study is that it showed political campaign signs increase overall voter turnout. A 2016 study discovered that political yard signs increase vote shares by more than 1 percentage point and see the same results as other traditional advertising tactics, such as direct mail.

Lawn signs are one of the few campaign strategies adopted by candidates seeking election in every level of government in the United States of America. Election lawn signs are affordable and easy to install. Campaign lawn signs are a method available to even the most unknown and underfunded candidate to run for office. Not only are they affordable and readily available, but they also work just as well, if not better than other traditional campaign tactics such as door-to-door canvassing, robotic phone calls and direct mail. In addition, studies have shown that Political yard signs are more cost-effective and have a wider reach as they can be sign by thousands of motorists each day.

To learn more about the benefits of Campaign Yard Signs or Election Signs, call the experts at Sign Pro of Bryan-College Station Today!